OptiKA is a photographic competition held by Kingston Arts, the City of Kingston’s art division. It invites artists of all skill levels and ages to capture and interpret a theme through their lenses. This event provides photographers a platform to showcase their work and connect with the dynamic photography community in the region. Selected artworks are showcased at the Kingston Arts Centre for the OptiKA exhibition, where they are evaluated by both industry experts and the public.

To promote OptiKA 2024, Bite was commissioned to produce a variety of marketing collateral pieces including magazine ads, posters, certificates, internal and external advertising digital screens, an event banner for the Kingston Arts website and various social media tiles. This combination of traditional and digital media has been found to be the best mix of communications for the competition and the exhibition.

Design
Layout
Finished Art