The Australian Commission on Safety and Quality in Health Care (ACSQHC) leads national improvements in the safety and quality of health care. Its National Medicines Symposium brings together clinicians, researchers and policy leaders to share knowledge and drive better outcomes.

Bite was engaged to develop a cohesive visual approach for the 2024 symposium campaign, building from an existing event logo. The objective was to translate this into a clear and flexible visual system that could work effectively across digital channels and support strong engagement.

We created a suite of campaign assets, including social media tiles, web banners, digital headers and video frames, along with a poster, attendee certificate and branded Word template. The visual architecture ensured consistency across all touchpoints while allowing content to remain clear, legible and engaging.

Designed primarily for digital rollout, the system enabled ACSQHC to communicate confidently across LinkedIn, X and web platforms, maintaining a unified presence throughout the campaign.

The result was a streamlined and effective campaign that supported strong registration and attendance, demonstrating the value of a considered, adaptable design system applied at scale.

– Design
– Icons and illustrations
– Digital templates